From concept validation, business planning and funding strategies to product design, international manufacturer sourcing, sales channel development and market launch, Point b provided the folks at GrandCamp Adventures the insight, expertise and creative talent they needed for a successful line and sustainable future.
Brand, Digital, Motion/Video
Advertising, Product Design, Packaging
Research showed that the more children know about their family history, the stronger their sense of control over their lives, the higher their self-esteem and the more successfully they believed their families function. It also revealed how important play is in helping kids learn and form relationships. What’s more, grandparents represent a specific opportunity – a $63 Billion market.
To start, Point b created a family of animal avatar characters, the GrandPups, to represent kids and grandparents in new and innovative stories, games, music and crafts — all designed to deepen family bonds while capturing individual family narratives. Next we developed retailer programs and launched the company into the market through media, online and social channels.
Our program enabled GrandCamp Adventures to successfully secure representation with US International gift and toy reps and distributors, garner over 700,000 media impressions through local and national media, be featured on over 200 family and Mommy blogs and land national retailers including Neiman-Marcus and Hammacher Schlemmer.