Keep it. Store it . Destroy it.

Case Study

How does a low-flying brand grab attention away from the industry leader? By creating “characters” that use a sense of humor to dramatize the everyday issues customers face in managing information. Focusing on customers has enabled Recall to set themselves apart from competitors and win market share.

Industry:
Information Management

Client:
Recall

Service:
Digital, Motion/Video,
Advertising, Design

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Video

Design

Advertising

Digital

CHALLENGE

Successfully differentiating a brand in a highly competitive category. Established as a Global Information Management Solution by Australian-based in Brambles1999, Recall faces the same challenges today as they have from the start — their leading competitor outspends them; often by as much as 50:1.

INSIGHT

Business is all about momentum. A forward thinking point of difference is embracing the reality that ambition drives every business, and that this ambition is often overwhelmed by the day-to-day practicalities of managing information.

SOLUTION

Seeing information management through the eyes of their customers enables Recall to create extraordinary solutions. Six characters illuminate the issues customer’s face in managing information in today’s fast-paced, digital environment and the solutions that will empower them. With Recall, customers make better business decisions while keeping compliant with increasing regulations and eliminating redundant resources, time and money.

EXCEEDINGLY  EFFECTIVE

Recall is the #1 choice in information management globally in defined categories.

RESULTS

500,000

Earned Media
Impressions

920,000

People Reached

VIEWED IN 8

Different
Countries