How does a low-flying brand grab attention away from the industry leader? By creating “characters” that use a sense of humor to dramatize the everyday issues customers face in managing information. Focusing on customers has enabled Recall to set themselves apart from competitors and win market share.
Successfully differentiating a brand in a highly competitive category. Established as a Global Information Management Solution by Australian-based in Brambles1999, Recall faces the same challenges today as they have from the start — their leading competitor outspends them; often by as much as 50:1.
Seeing information management through the eyes of their customers enables Recall to create extraordinary solutions. Six characters illuminate the issues customer’s face in managing information in today’s fast-paced, digital environment and the solutions that will empower them. With Recall, customers make better business decisions while keeping compliant with increasing regulations and eliminating redundant resources, time and money.
Recall is the #1 choice in information management globally in defined categories.
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