The medical world is falling in love with natural rubber latex all over again. Introducing the world’s first non-allergy-causing latex, Vystar is meeting a fast-growing demand for safe latex products with Vytex.
The Vystar launch garnered over 300,000 media impressions including local, national and trade media coverage. More than 600 potential partners and 30,000 medical professionals were reached during the campaign.
Potential partners reached