Created By Nature, Recreated By Science

Case Study

The medical world is falling in love with natural rubber latex all over again. Introducing the world’s first non-allergy-causing latex, Vystar is meeting a fast-growing demand for safe latex products with Vytex.

Industry:
Manufacturing

Client:
Vystar

Service:
Brand, Digital,
Advertising, Design,
Environemental

Web

Design

CHALLENGE

After 7 years’ research, Vystar was ready to launch the first non-allergy-causing natural rubber latex into the healthcare market. However, they were up against synthetic alternatives dominating the market.

INSIGHT

Healthcare professionals preferred the elasticity, comfort and protective qualities of natural rubber latex, just not the allergy-causing proteins.

SOLUTION

Vystar needed to give them permission to “fall in love with latex” all over again.

EXCEEDINGLY
EFFECTIVE

The Vystar launch garnered over 300,000 media impressions including local, national and trade media coverage. More than 600 potential partners and 30,000 medical professionals were reached during the campaign.

Results

300,000

Media impressions

600

Potential partners reached

Viewed By

Medical professionals